Martial Law vs. Religion Run Amok
By far, the hardest couple hundred words of a book for me are all in the blurb. The hardest handful are in the title. Copy-writing, the art of selling with words, is not my genre. But I’m trying to get better at it.
Recently I ran across a fun new concept – the Emotional Marketing Value of words. The idea is that some words are just better at yanking people’s chains than others, and persuading them to buy. Or read. Or whatever you’re trying to persuade them to do. I even found a tool for this, for rating possible headlines:
(You need to enter 4-20 words. Pad out with “a” or “the” as needed.)